Diddy and DJ Khaled are laying it out on the course! On Tuesday, PEOPLE is exclusively premiering a campaign video where Sean “Diddy” Combs and Khaled go golfing to celebrate the launch of Diddy Direct. In the hilarious video, Combs, 53, and Khaled, 47, show off their golfing skills as the producer says that “golfing is all about confidence.” Ultimately, Khaled shows Combs how it’s done and it gives him a few tips — though their strong friendship is undeniable as they hype each other up with funny sound effects.
Diddy Direct is Combs’ new platform created to help retailers and consumers access any of his spirits under the Combs Spirits portfolio. This includes all CÎROC Vodkas, CÎROC Spritz, CÎROC VS & DeLeón Tequila. He also recently launched a limited edition Cîroc Honey Melon.