Sean John

“Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, WE ARE ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

Sean John is a premium fashion and lifestyle brand founded by Combs in 1998 and reacquired by Combs Global in 2022.

The iconic brand shattered tradition and introduced Hip Hop to high-fashion globally, growing the brand to annual sales of over $400 million and paving the way for other prominent superstars to launch their own fashion labels. 

In 2004, Combs made history by receiving the prestigious CFDA Menswear Designer of the Year Award, becoming the first African-American designer to receive the honor. 

After selling the company in 2016, Combs bought back the company in 2022 and plans to rebuild the brand to reclaim its place a global leader in fashion.

“SEAN JOHN ESTABLISHED A LEGACY OF EXCELLENCE THAT REDEFINED THE RULES OF HIGH-FASHION AND OPENED THE DOORS FOR HIP HOP TO INFLUENCE STYLE ON A GLOBAL SCALE.” – DEON GRAHAM