When Deon Graham sat down for dinner at the home of rapper-entrepreneur Sean “Diddy” Combs around 2018, he took a chance and spoke frankly about the need to support talent beyond the music industry.

That intimidating conversation with his idols — Combs, who was also his boss at Combs Global, and music exec Andre Harrell, who died two years later — has evolved into this weekend’s REVOLT WORLD, a massive event in Atlanta focused on all things hip-hop. Hosted by Combs’ Black-focused multi-platform media company called Revolt, the three-day event is designed to empower innovators and professionals across the music, lifestyle, tech, culture, gaming and sports industries.

“When I would go to Revolt Music Conference beginning in 2014, people would hand me their mixtape, but I had nothing to do with music and couldn’t help them,” said Graham, who has worked his way up to chief brand officer at Combs Global. “From there, it was about trying to find a way to broaden this beyond music because the culture has evolved into all of these different things.”