Deon Graham — a powerhouse in his own right — is one of the people behind Sean “Diddy” Combs’ success as a businessman. Graham — an Aquarius, soccer fan, introvert, and father of three — has been in his role as the chief brand officer of Combs Enterprises for a year, but he’s been by Diddy’s side for years now.

The executive’s journey began at Florida International University, where he was enrolled for a semester before leaving to focus on his brand City Never Sleeps — which transitioned from being a website that connected Black people to nightlife in major cities to “a digital creative agency that gives a f— about your brand.”