CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary.

This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration of #HipHop50 to life with exclusive events, custom content and more all year-long. CÎROC and Mass Appeal kicked off the union this weekend in California during the Rolling Loud festival with an exclusive dinner that brought many of the culture’s most influential voices together for a toast to the past, present and future.